A comprehensive marketing and retail program developed for Dive Shop Owners to implement to inspire young sports enthusiasts to dive-in.

Baby Boomers are advancing in age and it is critical to engage in marketing strategies that attract the younger audience – feeding the pipeline with fresh divers.

The program encourages Dive Shop Owners to work with cause-related organizations to maintain the health of our oceans, reefs and sea life, preserving the marine environment for future generations.

The mission is simple: Inspire new young divers and keep current divers diving.

The keys to the program are recognizing the marketing void in specifically addressing the next generation and creating actionable tactics and events Dive Shop Owners can easily execute to connect with young consumers

PROGRAM MEMBERS will have a direct impact on the future of diving.

Inspire the Next Generation of Divers - Young-up or genY-ify the industry and build the image of diving as an adventurous, worthwhile activity by implementing marketing and retail strategies that reach the next generation.

Demystify the Sport of Diving - Take the mystery out of diving by familiarizing youth with the certification process, equipment needs and fun they will have exploring below the surface of the water.

Turn Hard Work into $$$ - Increase revenue by selling more stuff! It is important for industry stakeholders to support and build upon the synergies between retailers, manufacturers, non-profits, travel providers and countries that depend on tourism to sustain local economies. Together we can promote the sport, expand product offerings in Dive Shops, re-brand diving and increase revenue.

Preserve Eco-Friendly Environments – Become involved do your part to maintain eco-friendly environments and build awareness to protect the health of our oceans.